Arfreyr is an m-commerce platform which brings AR (Augmented Reality) and e-commerce together. AR is an integration of digital information with the user's environment in real time. It comes in various forms such as mobile phones and smart glasses. Basically, it uses the physical world we know and overlays new information on top of it. "PinTrip" by Freyr Studio is their first AR based navigation app. The App is available on the AppStore and received quite well reviews so far.