Pronounced “ay-ree-yam", it is the name of a patent-pending cross-border e-commerce platform developed, operated and customized by SPECIAL & PLEASANT PTE. LTD which operates in Singapore. With this platform it is possible to launch a new international e-commerce website easily and free of charge. The translation, payment and delivery are all performed automatically on behalf of the seller (or manufacturer) by the arium platform, therefore international sales can be carried out in the same way as domestic sales.