Mezzofy presents Coupon Chain and took a proactive role in the transformation of the coupon industry over the last 4 years. From being totally paper based, it is now very much a digital market. In spite of the efficiency brought by digital coupons, the underlying payment processes remain overly complex with middlemen adding unnecessary costs. While the digital coupons can bring a fresh user experience and widen consumer reach, billions of consumers are still confined to a passive role as in a B2C market. Mezzofy (Hong Kong) Limited (“Mezzofy”) has become one of the market leaders in Hong Kong and Asia and the Mezzofy Group now wishes to take a leadership role in delivering the efficiencies that blockchain unlocks, combining innovation in point of sale technology, coupon authentication techniques, the near ubiquitous use of social media and last, but by no means least, a considerably more fluid payments and settlements system. In so doing, it has the full support of a long list of high profile international brands.