As the digital finance world is poised towards the evolving emergence of cryptocurrencies,the entire ecosystem is seeing a soar in usability as well as easier accessibility of capital forbusinesses being unlocked. In these shifting paradigms - ICOs (Initial Coin Offerings) havebecome one of the most talked about phenomena of the cryptographic realm. Thesetechnological & financial advances have not only simplified the process of dealing withinvestors but also have secured the fundamentals of investing for an individual by enablingasset driven investments which can be liquidated at later stages – the utility or securitytokens. Zelaa has created an idealistic product where the coin is impeccably backed upagainst - its cryptocurrency vending machines that work as a remote advertisementstreaming platform for brands worldwide. The machines allow a customer to buy or sell theircryptocurrency against fiat (cash) at a transaction fee of 0%. This is probably the onlyplatform on the globe that enables trading of cryptocurrency at a zero-transaction fee. Apartfrom the hardware product, the company is also inclined towards launching ZLC-centricmicro-payments application named, ZPay to enable spending ZLC at merchant outlets